Subjective Norm - Purchasing Longevity Annuity is a two-item measure that assesses existing norms around purchasing a longevity annuity. The respondents (young adults between 25-35 years old) are asked whether they believe that most people they care about, or most people who influence their decisions, think they should purchase a longevity annuity.
Geographies Tested: Italy
Populations Included: Female, Male
Age Range: Adults
1. Most of the people I care about think I should purchase a longevity annuity.
2. Most of the people who influence my decisions think I should purchase a longevity annuity.
7-point Likert scale
Strongly disagree - 1
Strongly agree - 7
Nosi, C., D’Agostino, A., Maria Pagliuca, M., & Alberto Pratesi, C. (2014). Saving for old age: Longevity annuity buying intention of Italian young adults. Journal of Behavioral and Experimental Economics, 51, 85-98. https://doi.org/10.1016/j.socec.2014.05.001
Ease of Use Score
Existing Literature/Theoretical Framework
Field Expert Input
Cognitive Interviews / Pilot Testing
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